Apple’s AI
Apple may not be the leading company in generative AI like its rivals Microsoft and Google, but one Wall Street analyst suggests that it still makes sense to own the company's stock. The reason for this is Apple's innovation in hardware and software, which continues to be favorable. According to the analyst, the company's devices remain incredibly valuable to customers, and it is innovating in iPhone, Mac, iPad, wearables, and services, which remains a very interesting business that continues to grow. If growth improves over the next several months and into 2024, this could be a positive for the company.

Apple/ Google/ Microsoft
Next iPhone?
It's not too hard to picture what an iPhone with a USB-C port instead of a Lightning port would look like since Apple already uses USB-C for iPads and Macs. But it's always exciting to see leaked components that confirm these rumors. The latest leak not only confirms the USB-C port but also gives us a sneak peek at the new curves that the iPhone 15 Pro is rumored to have.
According to reports, Apple is planning some minor design changes for the iPhone 15 Pro, including a deeper curve that can be seen in the leaked image. There are also rumors that the company may switch to using titanium instead of stainless steel for the phone's body, and the brushed metal finish in the image does look like it could be titanium.

concept iPhone 15 (credit - PhoneArena)
Tech Companies on the Ring
While Microsoft and Google battle it out in the AI space, Apple has been quiet about its AI strategy. Analysts warn that if Apple doesn't ensure AI is a larger part of its future, it could be left in the dust. Apple CEO Tim Cook needs to balance AI development with ongoing supply chain issues.
In other news, Microsoft has integrated OpenAI's ChatGPT-4 into its 13-year-old search engine, Bing, to better compete with Google. Google, on the other hand, has announced Bard, its own conversational AI, which will draw on information on the web. Google has also launched its "multisearch" feature, which uses AI tech called Multitask Unified Model.

Tim Cook dancing to Pharrell’s Happy (GIF credit - Yahoo Finance)
Apple's latest M line of chips and the M2 MacBook Pro and Mac mini models have been explored in a recent interview with Apple VPs, and India's Ministry of Electronics and Information Technology has blocked 232 betting and loan apps to protect users' data.
Final thought
it is difficult to predict which company will lead the computer tech industry in the next five years, as all three - Apple, Google, and Microsoft - have the potential to dominate in their respective fields. The continued development of AI, IoT, and 5G technology is likely to shape the industry's future, and the company that can leverage these technologies most effectively may emerge as the leader. Overall, the emergence of AI in the popular consciousness in recent years has been a wake-up call for many, with language models like ChatGPT generating high-quality essay answers and reshaping how we communicate. As we move forward into 2023 and beyond, it will be interesting to see how AI continues to shape and transform our world.
